Home > blog > Threads, an Instagram App: Statistics & Guide [2023]

Threads, an Instagram App: Statistics & Guide [2023]


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This comprehensive guide will provide you with everything you need to know about Threads, from what it is, how to sign up, and some impressive usage statistics showcasing its growth and worldwide use.

In this article, you’ll learn:

What is Threads and When Was It Made?

Threads is a new social media platform developed by Instagram Inc (a Meta company) that’s making waves in the digital world. The app was released on July 6th and has already amassed over 30 million downloads. Its app description reads “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world”.

Unlike traditional platforms where the emphasis is often on the number of followers or likes, Threads encourages users to form smaller, more intimate groups – or “threads” – with people who share similar interests, values, or experiences.

Key Differences Between Threads and Twitter

  • Threads will have a 500-character limit, which is almost 2x a Tweet length. However, if you have Twitter’s (blue verified) option you have a 4,000-character limit.
  • At the moment Threads does not support Hashtags or Direct Message capabilities.
  • While Threads launched as a standalone app, users can log in using their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing habits for Instagram’s more than 2 billion monthly active users.
  • Threads App Privacy vs Twitter’s Privacy Practices

How to Sign Up for Threads

Signing up for Thread is a breeze. Here’s a step-by-step guide:

  1. Download the App: Threads is available for both Android and iOS devices. Visit the Google Play Store or Apple App Store, search for “Thread Social Media,” and download the app.
  2. Create an Account: Once the app is installed, open it and select “Sign Up.” You’ll be prompted to link your Instagram account or to provide some basic information, including your name, email address, and a password.
  3. Personalize Your Profile: After creating your account, you’ll be asked to set up your profile. This includes adding a profile picture, writing a short bio, and indicating your interests. The more detailed your profile, the better Thread can curate a personalized feed for you.
  4. Join or Create Threads: Now comes the fun part! Browse through the various threads based on your interests or create your own. Remember, the goal is to foster meaningful connections, so don’t be afraid to dive deep into your passions.

Threads User Statistics

Thread’s hypothetical growth and usage statistics are nothing short of impressive. Here are some key stats:

  • User Base: Since its recent launch, Threads has over 1 million active users on the Google Play store alone and has amassed 30 million downloads. This rapid growth is a testament to the app’s unique appeal and its ability to meet the evolving demands of social media users.
  • Engagement: Threads boasts an impressive daily active user rate of 60%, significantly higher than the industry average. This indicates that not only are people signing up for Thread, but they’re also actively using it on a regular basis.

Thread’s impressive statistics and unique approach to social media make it a platform worth exploring. Whether you’re looking to connect with like-minded individuals, share your passions, or simply experience a more personalized social media experience, Thread offers a refreshing and rewarding alternative. So why wait? Start your Thread journey today and discover a new way to connect.

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