Article Contents
Understanding the difference between warm and cold audiences is crucial for developing effective marketing strategies. As a summary:
A warm audience refers to individuals or groups who have already engaged with your brand or shown interest in your products or services. They are more familiar with your offerings compared to a cold audience, making them more likely to convert.
Here are examples of what a warm audience look like for your business:
Email Subscribers & Engaged Users: People who have subscribed to your email list, newsletter, special offer, or download. In other words, those who regularly read your blog, watch your videos, or listen to your podcasts can be some of your best advocates.
Website Visitors: Users who have visited your website, especially if they’ve browsed multiple pages or visited product pages. This also includes, referral traffic visitors who come to your website from other sources (e.g., links from partnerships or affiliates).
Social Media Followers: Individuals who follow or engage with your brand on social media platforms like Instagram, Facebook, Twitter, or LinkedIn.
Previous Customers: People who have purchased from you in the past, even if it was a one-time purchase.
Leads from Ads: People who have clicked on your ads, filled out a form, or interacted with your brand through digital marketing efforts.
Event Attendees: Individuals who have attended webinars, workshops, or in-person events hosted by your brand.
People Who Have Downloaded Your Free Resources: Individuals who have downloaded free resources like eBooks, whitepapers, or templates.
Warm Audience Strategies
Since your community (Warm Audience) already knows about your business, your marketing efforts targeting warm audiences should focus on re-engagement and nurturing existing relationships.
Here is an overview of the Warm Audience strategies we are going to cover:
- Personalized Email Campaigns: Send targeted emails to past customers (who have hosted or booked space). In newsletters, highlight new features, special offers, or relevant content to subscribers.
- Referrals: Encourage your current user base to refer potential Hosts or Users to your platform.
- Loyalty Programs: Reward existing hosts and customers with exclusive benefits, discounts, or early access to new features.
- User-Generated Content (UGC): Encourage end-users who have booked through your platform or Hosts to share their experience online, creating social proof and attracting more users
Tips On Using Email To Properly Engage Users and Hosts
Create Hyper-Personalized Email Campaigns:
- Target past Users: Reach out to users who have previously booked spaces, but haven’t booked recently. Remind them of the platform’s benefits, such as ease of booking, variety of spaces, and convenient locations.
- Target past Hosts: Reach out to Hosts who have previously (or are actively) using your MarketSpace. Remind them of the platform’s benefits, new features, and upsells.
New Features and Space Highlights
- Offer Exclusive Discounts or Promotions
- For Users: Encourage users to re-engage with the platform by offering exclusive discounts or promotions, such as discounted rates on their next booking or seasonal offers.
- For Hosts: Provide Hosts with exclusive offers, such as discounts on new upsells, or participation in special promotions, to incentivize them to engage more actively.
Curate Personalized Recommendations
- For Users: Use their past booking history to suggest spaces that align with their needs. For example, if a user frequently booked meeting rooms, offer them new, similar spaces or services that fit their preferences.
- For Hosts: Provide personalized suggestions on how Hosts can improve their listings, offer new services, or promote their space based on trends you see in user activity and demand.
Share Valuable Content
- For Users: Distribute helpful content like blog posts, videos, or guides that inspire them to use the platform more often. For example, offer tips for remote work productivity, finding affordable event spaces, or creative coworking space setups.
- For Hosts: Share content focused on how to better manage their spaces, maximize bookings, or market their listings effectively. This could include guides on improving their space’s appeal, upselling services, or using the platform’s tools more efficiently.
Run Community-Specific Giveaways
- For Users: Host contests or giveaways tailored to your users, such as offering free coworking days, discounted bookings, or complimentary use of premium spaces.
- For Hosts: Create giveaways or contests for Hosts, such as discounted platform fees, free marketing boosts, or special offers to incentivize their continued use of the platform.
Create a Dedicated Online Group
- For Users: Set up a community forum or online group where users can discuss spaces, share experiences, and ask questions. This will help create a sense of belonging and trust in the platform.
- For Hosts: Create an exclusive online group for Hosts where they can exchange tips, share successes, and collaborate. This encourages engagement and reinforces the Unity principle.
Host Online or Offline Events
- For Users: Organize workshops, meetups, or webinars that provide valuable information about finding the best spaces, booking strategies, or creative uses for different venues.
- For Hosts: Host events (virtual or in-person) that teach Hosts how to increase bookings, upsell services, or improve the user experience in their space. This creates a sense of community and provides ongoing value.
Seek Feedback and Testimonials
- For Users: Encourage users to share their experiences and feedback after booking a space. Highlight positive testimonials in your marketing to attract new users.
- For Hosts: Ask Hosts to provide feedback on the platform and share success stories about how the MarketSpace has helped them. Use their testimonials in marketing materials to build trust with other Hosts and attract new ones.
Email Template Examples: For Hosts
The following email templates are designed to serve as a foundation for your email marketing campaigns. While they offer a solid starting point, it’s important to modify and tailor them to suit your specific use case, audience, and tone of voice. Personalization is key, so be sure to adjust the content to align with your unique offerings, goals, and community dynamics to maximize their effectiveness.
1. Target Past Hosts
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**Subject Line**: Maximize Your Bookings with DropDesk!
Hi [Host’s Name],
We’ve noticed it’s been a while since you’ve listed your space, and we’d love to have you back on [Business Name]!
With new features and growing demand, it’s the perfect time to re-activate your listing and start attracting more customers.
Update your listing → [Sign In]
Best Regards,
The [Business Name] Team
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2. New Features and Space Highlights
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**Subject Line**: New Tools to Help You Attract More Customers
[Host’s Name],
Great new features are waiting for you!
From improved listing tools to new marketing features, you can reach more customers and boost your bookings.
**Explore our new features → [Link to host dashboard/app]
We’re excited for you to try out these tools!
Best,
The [Business Name] Team
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3. Offer Exclusive Discounts or Promotions
**Subject Line**: Unlock [Discount]% Off [Solution Name]!
Hi [Host Name] ,
We’re offering an exclusive [Discount Amount]% off [Solution: Host+] to help you promote your space and attract customers in less than [x days].
There is a catch… Since [Host+] requires one-on-one consulting, we can only offer this to the first [10 Hosts] who sign up. Take advantage of this special offer before they are filled!
Claim your discount → [Link]
Warm Regards,
The [Business Name] Team
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4. Curate Personalized Recommendations
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**Subject Line**: Boost Your Listings with These Top Hosting Tips
Hi [Host’s Name],
Based on your booking activity, we have a few personalized tips to help you increase bookings for your space:
– [Suggestion 1]: Highlight [Feature]—it’s trending right now!
– [Suggestion 2]: Offer weekend availability to capture demand.
– [Suggestion 3]: Update your photos to reflect new amenities.
Update your listing → [Host Dashboard Link]
Best,
The [Business Name] Team
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5. Share Valuable Content
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**Subject Line**: Tips for Maximizing Your Space’s Bookings
Hi [Host’s Name],
We’ve curated some valuable resources to help you manage your space and attract more renters:
– [How to Upsell Services]: Learn how to increase revenue by offering additional services.
– [Essential Host Amenities] Simple tips for making your space stand out.
**Read more → [Link to blog]
Until next time.
Best,
The [Business Name] Team
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6. Run Community-Specific Giveaways
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**Subject Line**: Enter to Win [Prize]!
Hi [Host’s Name],
We’re running a special giveaway just for [Business Name Hosts]! Enter for a chance to win [Prize].
Enter now → [Link]
Good luck!
Best,
The [Business Name] Team
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7. Create a Dedicated Online Group
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**Subject Line**: Join Our Exclusive Host Community
Hi [Host’s Name],
We’ve created an online private group just for [Business Name Hosts]! Connect with other hosts, exchange tips, and get insights into how to increase your bookings and improve your space.
– **Exclusive Perks**
– **Host-Specific Discussions**
– **Early Access to Features**
Join now → [Link to group]
See you there!
Best,
The [Business Name] Team
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8. Host Online or Offline Events
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**Subject Line**: Join Our Workshop on [How to…]
Hi [Host’s Name],
We’re hosting a special workshop for [Business Name] Hosts, designed to help you get the most out of your listing and maximize bookings.
When: [Date & Time]
Where: Online via [Platform]
Reserve your spot → [Link]
Don’t miss these essential tips!
Best,
The [Business Name] Team
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9. Seek Feedback and Testimonials
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**Subject Line**: We’d Love Your Feedback!
Hi [Host’s Name],
We’d love to hear about your experience as a [Business Name] Host! Your feedback helps us improve our platform and offer the best tools to hosts like you.
Complete our survey → [Link]
Thank you for being a valued part of the [Business Name] community!
Best,
The [Business Name] Team
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Email Template Examples: For Users
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1. Target Past Users
**Subject Line**: We Miss You! Book Again and Enjoy Special Perks
Hi [User’s Name],
We noticed you haven’t booked a space with us recently, and we’d love to have you back!
We’ve made finding and booking spaces even easier with a wide variety of unique spaces available near you. From coworking to event venues, we have something to fit every need.
Come back and explore our updated platform!
**Book your next space today → [Link]
We hope to see you again soon!
Warm Regards,
The [Business Name] Team
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2. New Features and Space Highlights
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**Subject Line**: Discover New Spaces and Features on DropDesk!
Hi [User’s Name],
We’ve added some exciting new features this month! Finding the perfect space for your next [meeting or event] is easier than ever.
Here’s what’s new:
– [**Updated Search Filters]: Narrow down your search faster with advanced filters.
– [**New Spaces**]: Check out [space example]—perfect for your next [meeting, event, etc.].
**Explore the new spaces now → [Link]
Best,
The [Business Name] Team
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3. Offer Exclusive Discounts or Promotions
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**Subject Line**: Exclusive Offer: [Discount]% Off Your Next Booking!
Hi [User’s Name],
We have a special offer just for you! Book your next space on [Business Name] and enjoy [Discount Amount]% off your booking.
Whether you need a [meeting room, event space, or coworking desk], this is the perfect time to explore our variety of spaces.
** → [Link to booking]**
Don’t miss out—this offer won’t last long!
Cheers,
The [Business Name] Team
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4. Curate Personalized Recommendations
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**Subject Line**: Handpicked Spaces Just for You!
Hi [User’s Name],
Based on your previous bookings, we’ve selected a few spaces we think you’ll love. Whether you’re planning another event or need a quiet place to work, check out these spaces:
– [Space 1]: Great for meetings and brainstorming sessions [Booking Link].
– [Space 2]: A stylish coworking space with all the amenities [Booking Link].
– [Space 3]: A cozy event venue perfect for your next gathering [Booking Link].
We think you’ll love these spaces!
Best,
The [Business Name] Team
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5. Share Valuable Content
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**Subject Line**: Tips for Making the Most of Your Workspace
Hi [User’s Name],
We’ve put together some helpful resources to inspire you for your next booking. Whether you’re looking to stay productive or find an affordable space, we’ve got you covered.
– [Remote Work Tips]: Learn how to boost productivity in coworking spaces.
– [Affordable Event Spaces]: Discover how to find the perfect venue on a budget.
**Check out the guides → [Link to blog]
We hope these tips help you get the most out of your next booking!
Best,
The [Business Name] Team
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6. Run Community-Specific Giveaways
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**Subject Line**: Enter to Win [Prize]!
Hi [User’s Name],
We’re excited to announce our latest giveaway! Leave us an honest review for a chance to win [Prize].
How To Enter:
- Click This Link [Appstore Link]
- Leave an honest review.
- At [Period] we will announce the winner.
Good luck!
Best,
The [Business Name] Team
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7. Create a Dedicated Online Group
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**Subject Line**: Join Our Online Community!
Hi [User’s Name],
We’ve created a special online group just for you! Join the [Business Name] community to connect with other users, share experiences, and get tips on finding the best spaces.
– Exclusive Member Perks
– Early Access to Promotions
– Space Recommendations
**Join the group now → [Link to group]
See you there!
Best,
The [Business Name] Team
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8. Host Online or Offline Events
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**Subject Line**: Join Our Upcoming Webinar on [How To Topic]
Hi [User’s Name],
We’re hosting an exclusive webinar on [how to find the perfect workspace] for any occasion. Learn tips and strategies for making the most of your bookings.
When: [Date & Time]
Where: Online via [Platform]
**Reserve your spot before they’re all taken!→ [Link]
We hope to see you there!
Best,
The [Business Name] Team
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9. Seek Feedback and Testimonials
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**Subject Line**: Share Your Experience with Us!
Hi [User’s Name],
We’d love to hear about your experience with [Business Name]!
Your feedback is essential and helps us meet the needs of our community.
If you have a moment, please leave a review or share your thoughts with us.
**Leave a review → [Link]
Thank you for being part of the [Business Name] community!
Best,
The [Business Name] Team
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Conclusion
Creating personalized, targeted email campaigns is essential for engaging both users and hosts on your marketplace platform. By reaching out to users with relevant content, exclusive promotions, and tailored space recommendations, you can significantly increase engagement and encourage repeat bookings.
For hosts, personalized suggestions, new feature highlights, and special offers help them maximize their space’s potential and increase visibility. Whether you’re offering discounts, sharing valuable resources, or fostering community connections, these email strategies strengthen relationships with both users and hosts, leading to higher satisfaction and long-term growth for your platform.
