Best Marketing Strategies From Top DropDesk Hosts

1. Create and Optimize Your Google My Business

• Create a Google My Business Listing (GMB): Setting up and optimizing your Google My Business listing can help attract Users looking to Book from your spaces.

2. Reach Out To Communities On Social Media

• Social Media: Platforms like Facebook, Instagram, and Pinterest offer visual appeal and targeting options for attracting potential renters.
  • Step 1: Create Engaging Profiles: Establish profiles on platforms frequented by your target audience (e.g., Instagram for visually appealing spaces, Pinterest for event spaces).
  • Step 2: Content is King: Post high-quality photos and videos of your space, highlighting its best features and potential uses.
  • Step 3: Targeted Advertising: Utilize platform advertising features to reach specific demographics and interests (e.g., location, event types, workspace needs).
  • Step 4: Engage With Your Audience: Respond to comments, and messages, and run contests, referral programs, or promotions to increase visibility and engagement.

3. Email Outreach & Networking:

• Step 1: Identify Potential Leads: Search for users in your area who would benefit from your space. To learn more about prospecting, check out our guide on customer buyer personas. 
• Step 2: Craft a Compelling Offer: Prepare a concise email or message highlighting the benefits of listing their space on platforms like DropDesk, emphasizing increased revenue potential and access to a wider customer base.
• Step 3: Follow Up: If there’s no response, send a follow-up email reiterating the benefits and offering to schedule a call to address any questions.
• Leverage Existing Networks: Word-of-mouth referrals and leveraging your network can be incredibly powerful.
  • Step 1: Spread the Word: Inform friends, family, colleagues, and your professional network about your space for rent, emphasizing its unique features and advantages.
  • Step 2: Incentivize Referrals: Consider implementing a referral program offering discounts or rewards to those who successfully refer new renters.

3. Content Marketing:

While the sources focus on promoting the DropDesk platform, they highlight effective content marketing strategies applicable to individual Hosts.

• Blogging & Guest Posting: Creating informative and engaging blog posts about your space and local area can attract potential renters.
  • Step 1: Identify Target Blogs: Research blogs or websites related to your city, neighborhood, or target audience (e.g., travel blogs, local business directories).
  • Step 2: Craft Valuable Content: Offer insights into the benefits of your location, highlight nearby attractions, or provide tips for planning events or work retreats in your space.
  • Step 3: Outreach & Collaboration: Pitch your guest post ideas to relevant blogs, emphasizing the value you can provide to their audience. Include a call to action directing readers to your rental listing or website.
• Video Marketing: Creating high-quality videos showcasing your space can significantly enhance its appeal.
  • Step 1: Showcase, Don’t Tell: Produce videos that offer virtual tours of your space, highlighting amenities, layout, and ambiance.
  • Step 2: Optimize for Search: Utilize relevant keywords in your video titles, descriptions, and tags to improve visibility on platforms like YouTube and Google.
  • Step 3: Promote Across Platforms: Share your videos on social media, embed them in your listings and website, and consider running targeted video ad campaigns to reach a wider audience.