Graham Beck is the Co-founder and CEO of DropDesk, a platform dedicated to a singular, transformative mission: unlocking the potential of underutilized spaces to foster human connection.
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To get your DropDesk listing booked, you must tag it with the correct keywords. DropDesk uses three distinct keyword categories: Spaces (venue rentals), Services (professional sessions at a location), and Activities (group classes, experiences tied to a location). For maximum visibility, create a variety of packages and use 4-6 highly relevant keywords.
Why Keywords Are Important
Every time a guest searches DropDesk—or finds us through Google—keywords (and other search criteria) are what match them to your listing. Our marketplace connects guests with hosts through intelligent search and discovery. Get your tags right, and you show up for the high-intent searches that lead to bookings. Get them wrong, and you either don't show up at all, or you appear for the wrong audience.
On DropDesk, every package you create uses the same builder. Whether you are renting out a conference room, offering a yoga class experience, or booking massage appointments, the setup looks the same.
This flexibility is a feature, but it means the burden is on you to tag your package correctly. Good keywords are the difference between a listing that earns and one that sits empty.
The 3 Types of Keyword Categories
DropDesk has three kinds of bookable packages, and each one has its own keyword bucket. These buckets do not mix. This is the single most important rule for ranking on DropDesk.
1. Spaces (Venue Rentals)
A Space is a physical room, area, or venue. The guest pays for the use of the room itself.
How to identify it: If the guest brings their own activity to your venue, it's a Space. A wedding reception is a Space because the guest brings the wedding; you just provide the room.
2. Services (Professional Sessions)
A Service is a professional session delivered by a specific person. The guest is paying for expertise and time, not a room. The service MUST occur at a location, but the service is what users book.
Examples: Personal Training, Nutrition, Chiropractic Care, Life Coaching, Acupuncture, Sports Massage, IV Therapy.
How to identify it: If you take the provider away and there's no session left, it's a Service. The person is the product.
3. Activities (Classes & Workshops)
An Activity is an experience or activity happening at a specific time. The guest is buying a spot in something that is actively happening.
How to identify it: If the event is happening regardless of whether one person or twenty show up, and people register for a spot, it's an Activity.
The Golden Rule: One package = one bucket = one intent. If your venue genuinely hosts yoga classes and weddings and personal training, create three separate packages under the same venue profile. Each package gets its own clean set of keywords, photos, and pricing. Total bookings will go up.
Best Practices: How Many Keywords Should You Use?
More is not better. Stuffing 15-20 keywords into a single listing to "cast a wide net" backfires. Too many tags dilute your signal.
The sweet spot is 4-6 keywords per package. Here is how to pick them:
1 Primary Keyword: The single tag that best describes what you're selling. This is what you will rank for first (e.g., "Meeting Room").
1-2 Supporting Keywords: Close variations that someone might search instead (e.g., "Conference Room").
Example of well-selected keyword tags and amenities for a meeting room package.
If you can't justify why a keyword is there, remove it.
The 5-Step Keyword Checklist Before You Publish
Before you hit save on a new DropDesk package, run through this checklist:
Define it in one sentence:
"I'm renting out my photo studio." → Space
"I'm giving a 90-minute acupuncture session." → Service
"I'm teaching a drop-in dance class." → Activity
Check for bucket mixing: Are all your keywords from the same category? If you see Space tags mixing with Service tags, remove the outliers.
Count your tags: Do you have 4-6 keywords? Trim the excess.
Check for plain language: Would a guest actually type this into Google? Nobody searches for "wellness-focused collaborative hub." They search for "Meeting Room."
Align your copy: Does your primary keyword appear in your listing title and the first sentence of your description? Consistency between tags and copy is a massive ranking signal for search engines.
Do Amenities Count as Keywords?
Amenities (WiFi, Parking, Kitchen, Pet-Friendly, Sound System) operate on a separate system. They do not replace your Space/Service/Activity keywords—they add to them.
A meeting room tagged with the keyword Meeting Room and the amenities WiFi, Projector, and Free Parking will automatically rank for long-tail, high-intent searches like "meeting room with projector near me."
Tag every amenity your venue genuinely offers to unlock this extra reach, but do not confuse them with keywords. Amenities describe features of the space; keywords describe what the package is.
Need Help?
Questions about a specific listing? Reach out to DropDesk Host Support—we'll review your tags and tell you exactly what to adjust.
